Strategy

PCA’s basic strategies

PCA’s corporate vision

Purpose

Create new value in work, unlocking precious time and possibilities for all

Through our services, we will help workers and companies focus on their core business, creating success and happiness for everyone including our customers, partner companies, employees, and their families.

Vision

By quickly recognizing changes in society and offering solutions,
we aim to support workers throughout their journey.

By staying half a step ahead of our customers in identifying their needs and changes in society, we will effectively solve problems together.

Mission: We will continue to be a Management Support Company that helps companies streamline their management and operations,
with a focus on providing enterprise system software that enables high levels of automation.

Value: Professional

We will continue to grow as professionals to provide solutions to our customers, always keeping up with the latest technologies, societal changes, and customer needs.

Customer First

We will continue to engage with our customers and partners with sincerity and integrity.

As One

To achieve our purpose, vision, and mission, we will approach our day-to-day tasks with respect, cooperation, and strong teamwork.

Medium-Term Management Plan 2027

PCA’s three growth strategy

Priority Measure01

Strengthening the Growth Potential of Our Core Businesses

Drive the Cloud Transition

Sales of the one-time purchase versions of the on-premises software were discontinued in March 2024.
We will drive the transition to the cloud and work on cross-selling and up-selling to improve profitability.

Expand and Enhance the Hub Services

Create a lineup of peripheral, in-house solutions to diversify our overall product lineup. In addition to improving UX, we will also aim to increase the ARPU and reduce the churn rate.

Strengthen Sales and Marketing

With the advancement of digitization, more users are increasingly gathering information on their own. We will strengthen our engagement with new marketing channels, in addition to our current channels. We will also directly address needs through user support.

Priority Measure02

Building the Foundation for New Businesses and Making Upfront Investments

Build a Unified ID Platform and Leverage ID Assets

In November 2024, we started providing the PCA ID to our customers. Previously separate customers IDs (including user IDs) are now consolidated into a single PCA ID, which can be leveraged for various business strategies.

Generative AI Deployment and Research on Business Automation

In collaboration with various expert partner companies, we will conduct research on the implementation and application of AI to further enhance and automate business systems through AI deployment.

Implementation Research

Development and PoC of applications integrating generative AI into our existing services

Users can give instructions to various services through a generative AI, which processes the responses to streamline and partially automate users’ tasks, enabling greater added value in the execution of tasks.

Applied Research

Automation of business processes and development of programs using AI agents

Users can give instructions to an AI agent on a per-task basis, upon which the AI agent will automatically execute the corresponding process. Users only need to approve the execution to receive the results.

Upfront Investment for Diversified Growth Through CVC

We have established a corporate venture capital (CVC) to invest in three categories: Complementary, Transformational, and Divergent.

Categories of Innovation and Approaches

Hibara, N. (2017).Open innovation and corporate venture capital investment.

Benefits of a CVC

Creating new value outside the constraints of the existing services and organizational limits
Further development of the existing businesses and synergy generation
Revitalizing internal organizational dynamics and fostering talent

Overview of the CVC

IidabashiCross Partners (a subsidiary for fund management):Launched the ICP-1 Fund with 2 billion yen

Priority Measure03

Service-Oriented Creation

Drive the Four Initiatives and the Development Investment Plan

To strengthen service-oriented product development, we will drive our development investment plan through four initiatives.

Development Investment Plan

	Contents	Investment Amount and Percentage (Cumulative total for the 2027 Medium-Term Plan’s period)
Feature Enhancements and Maintenance	Enhancement of the enterprise system series’ products (such as the DX series)	40%	12billion yen or more
Development of New Services (Modernization)	Development of the Hub series as well as new products and services	50%
R&D and Others	Generative AI deployment Business automation	10%

Investment amounts include personnel expenses, subcontracting expenses, and R&D expenses related to product development.

Drive the Group Product Development Plan in the HR Domain

Aiming for visualization of non-financial data in the future, we will strengthen group product development in the HR domain.

We will continue to be a company
that contributes to society as a

management support company

that supports the smooth management
and operation of client companies,
centering on the provision of software
that realizes advanced automation of core business.

PCA UPDATE

The following are some of PCA’s latest efforts as we continue to stay ahead of the times and changes in the environment while being there for workers.

PCA Quick Guide

This quick guide outlines PCA CORPORATION’s business, strengths, performance, etc., in a manner that is easy to understand.